How do FAQ markups impact your SEO?
FAQ markups are code you put on your site that shows search engines that your content is presented in a question and answer format. When it is correctly marked up, it means that these pages are eligible to be in the search results and can appear in Google Assistant searches.
Let’s see how to correctly integrate the schemas of your FAQ to boost your positioning in search results?
What is changing with the new Google Markups?
Google has announced the inclusion of the new FAQ markup for Google search and the Google Assistant.
Your FAQ pages are now eligible for Google results markups.
A godsend, because it’s a great way to add entry points to your content for users and increase your rankings in search engines.
Visually, this materializes as dynamic drop-down lists below your Google result.
This highly visible positioning of questions is a great opportunity to bring more curious users to your site.
A small nuance made by the giant Google: adding these “markups” to display your FAQ does not mean that it will appear systematically in the search results of Internet users.
This action will display your FAQs if the algorithms deem them to be relevant at that time, for that given user.
1. Respect Google’s criteria
The criteria for having the chance to display your FAQ questions in Google search results have been clearly established:
- The FAQ must be specific to your site and written by you. It can be a list of questions and answers on a support page.
- It should not be collaborative. That is to say that the answer provided must be made by the brand. A dynamic FAQ where visitors could provide their own answers is not considered valid.
- We also tell you that the content of an FAQ must be useful to address the issues of your consumers and should not be a roundabout way of advertising.
- Writing matters. You must absolutely include the exact content of your QUESTION in the ANSWER that you provide below.
Read also: The ingredients of a successful FAQ page
2. Make sure your text appears in HTML for the FAQ markups
You have several options for offering the content of your FAQ to your user.
The most common are:
- Two columns with the question in the left column and the answer on the right.
- A list of questions with the answer in an accordion.
Whatever style you use, make sure your text is present in your HTML to be read by crawlers.
Therefore, images should be banned.
3. Directly implement the code of the diagram of your FAQ markups
The language Google does not require so that its robots can read the “markups” of your FAQ is JSON-LD.
Thanks to this standardized mode of communication, you will be able to transmit important information to search engines and thus allow the display of your FAQ.
Google can show anywhere from 3 to 10 FAQs in search results, so make sure you have at least 10 markups.
4. Use the Google Tag Manager “without coding”
If you prefer to use a management tool for your FAQ markups, go to your Google Tag Manager:
- Go to the Tag Manager, click on “Add a new tag”, and call it markup “FAQ” for example;
- Copy and paste the HTML Tag in your code;
- Then, to associate only the pages of your relevant FAQs, create a Trigger with the characteristic “Page view” among the different options;
- Then choose the address of the page, equal, and specify the exact URLs of the pages you want to index;
- After validation, use the preview in preproduction for where you should find your tag using the code inspector;
- Once in production, check that your FAQ has been correctly taken into account in Google’s Rich Results tool by indicating the URLs of the FAQs you have chosen.
- The marker must be green and you will also be able to consult the site previews of your search result.
For WordPress sites, the Yoast plugin also offers a simplified guide for the process.
Google’s new FAQ markups offer a great opportunity to drive more traffic to your site and deliver rich content to internet users.