Blogging to make money is what most marketing superheroes started building their fortunes with! In the age of marketing superheroes, content is ROI.
In other words, the content you produce on your website directly determines the success or failure of your marketing strategy. Your business blog should therefore be at the center of your concerns. How to optimize your business blog? By being both user-friendly and SEO-friendly!
1. Blogging To Make Money: Optimize the URL of your articles.
In order to provide the most relevant results to Internet users, Google uses different algorithms: Caffeine, Panda, Hummingbird, Pirate, Penguin, etc. It is possible to significantly improve the positioning of your blog on the results pages (SERPs) by implementing good SEO practices.
In order for your articles to have excellent visibility, you must first optimize their URL. The links on your website must be short so that they can fully participate in improving the SEO of your blog. In addition, they must include keywords to succinctly describe the content of each page.
In order to shorten your links and make them easier to understand by Google robots, we recommend that you avoid :
- Special characters
- Unnecessary words (from, and, etc.)
To separate expressions and keywords from your links, use classic dashes over underscores.
2. Blogging To Make Money: Optimize the Title tag of each page.
After optimizing the links, look into that of the Title tag of your articles. Like URLs, the Title tag should effectively describe the content of a page and accommodate strategic keywords.
For better SEO, we recommend that you place the main keywords and keyword phrases to the left of each title. Regarding the length, the ideal is not to exceed 55 characters so that the entire tag can be displayed on Google results pages.
3. Blogging To Make Money: Optimize the meta-description tag
Due to bad SEO practices related to meta-description optimization. Google has decided to significantly reduce the impact of meta-description on the positioning of a page or a website. However, although this tag is no longer an element contributing to improving the SEO of a blog, it must be the subject of special attention. Insofar as it can encourage the user to click on your links.
When writing a meta description, you should provide a relatively short (155 characters) outline of your page’s content, including a few strategic keywords. Keyword stuffing should be banned so as not to put off users.
4. Blogging To Make Money: Finding the right keywords for blog content optimization.
In order to optimize the natural referencing of your blog, you must carefully choose your keywords.
The main keywords of your articles should be selected based on the queries made by your audience on Google. To efficiently optimize your posts. Choose expressions that are highly sought after by your targets, but are little used by competing blogs.
To find the keywords that are best suited to your business and the SEO optimization of your website, you can :
- Organize brainstorming sessions
- Offer questionnaires to your customers
- Use keyword generators like the Keyword Planner of Google or Semrush.
Once you have chosen the main keywords to integrate into your articles. It is essential to work on their lexical fields to gain visibility on the SERPs. Use the singular and the plural. As well as nouns and adjectives related to your keyword phrases to enrich the content of your blogs. Also, opt for co-occurrence to further boost the visibility of each page of your website.
Over-optimization is an anti-SEO practice that can have negative impacts on the visibility of your blog. In some cases, it can significantly increase your website’s SEO, but only over a short period of time.
For your information, tags, also known as labels, are not considered keywords and are not elements to consider in the SEO optimization of your blog. They are mainly used to facilitate the navigation of Internet users on your platform and can have a bad impact on your SEO if they are not used wisely.
To avoid possible problems with tags, we recommend that you ban them from your website.
5. Blogging To Make Money: The long tail, an effective SEO technique.
Like the lexical field and co-occurrence, the long tail can be a great way to maximize your site’s visibility. This technique consists of using words and key phrases that are rarely used by Internet users, but which can have a positive impact on the SEO of your blog.
If your business markets top brand ties and your main keyword phrase is ‘premium tie’, you can include ‘black Bruce Field tie’ or ‘red Bruce Field tie’ in your blog content to work the long way.
6. Improve content prioritization for SEO optimization.
The integration of the right keywords, lexical fields and the long tail are essential to improve the SEO of your blog. However, it is important to note that their effects can be extremely limited if you neglect the prioritization of your articles.
By optimizing the structure of an article, you will make it easier for Internet users to read and you will indicate to Google the main keywords and key phrases on which your page is positioned. As a general rule, each article should include an H1 tag, a chapô as well as H2 and H3 tags.
The H1 tag is the main title of your page and is one of the first items analyzed by Google robots. It must therefore integrate the main keyword (s) of your content.
Regarding H2 and H3 tags, they represent the subtitles of your page and tell Google the most important parts of your content. They facilitate bot analysis and help improve the SEO of your article.
To avoid structural errors that can have bad repercussions on the positioning of your blog, we advise you to pay particular attention to the organization of your tags. Avoid switching from an H1 tag to an H3 tag or placing an H2 before an H1.
7. Optimize Images
Contrary to popular belief, images aren’t just for beautifying your blog posts. Just like your textual content, they play an important role in the SEO optimization of your pages and can therefore help you gain advantageous positioning on the SERPs.
In order for your images to help improve your blog’s visibility on search engine results pages, fill in their description and caption. Then complete their Alt tag so that Google can index them.
Be aware that Google cannot identify the elements present in an illustration. However, its bots can read data about the latter by analyzing the information provided in the Alt tag.
It is important to note that the loading time is one of the main criteria taken into account by Google in the development of its ranking. If your articles take too long to display, especially on mobile devices, search engine bots can reduce their visibility in order to favor lighter, faster pages.
8. Optimize the internal network and set up outgoing links.
The internal mesh is quite simply the organization of the internal links of your blog. It consists of installing one or more links in an article, pointing to other content in the same domain.
To guarantee the quality of the internal mesh of your platform, we recommend that you place the URLs on optimized anchors. These must be made up of the keywords or phrases of the pages to which they will redirect Internet users.
Regarding outgoing links, they refer Internet users to other sites. While they don’t encourage users to stay on your blog, they can highly value your content, especially if they link to referral platforms.
The creation of a blog is a must for any business aspiring to master SEO optimization and stand out from the competition. Read the 5 secrets big websites turn their blogs into cash cows!
9. Backlinks: Essential elements for SEO optimization.
While it is important to improve the quality of the internal networking of your blog and to place outgoing links to promote your articles. It is also essential to install backlinks to effectively optimize the SEO of your website.
Backlinks are links placed on other platforms, pointing to the pages of your blog. So that these types of links can fully participate in improving the visibility of your content, they must be installed on reference websites, dealing with the same theme as your content.
In order to get backlinks, you can use different techniques: link exchanges with other platforms, sponsored articles, guest blogging, etc.
10. Use an SEO agency to optimize the natural referencing of your website.
As you will have understood, optimizing the natural referencing of your website requires the completion of many tasks which can be particularly time-consuming: optimization of URLs, internal networking, creation of quality backlinks, etc.
In order to free yourself from the various operations essential to improving your visibility on search engines (Google, Bing, Yahoo, etc.). The ideal is to call on a specialized SEO agency.
Thanks to the services of our experts at Bright Promotion in natural referencing, you put all the chances on your side to achieve an advantageous positioning on the SERPs, while focusing primarily on your core business.
To improve your visibility on the results pages, a SEO agency first of all inquires about your business, your activity, and your objectives. It then intervenes in different areas to optimize your ranking:
- Technical SEO: optimization of URLs, loading time, etc.
- Content optimization: choice of content to produce, keywords, semantic enrichment, etc.
- Netlinking: implementation of a strategy to efficiently obtain backlinks from high authority sites or blogs, etc.