We wrote a complete guide to Make Money Blogging that will provide you with the 40 most urgent lessons you need to learn before anything else and become a leader in your niche.
IMPORTANT: If you haven’t read the first part yet, please follow it here for a more complete reading of the article.
#11 – Be Loyal To Your Current Audience :
This is a point a huge number of bloggers neglect! How can you test, improve, and adapt your writing strategies while still being loyal to your current audience?
The answer to this question comes in the points that are explained further in this article. In the meantime, remember that your readers are engaging with your content thanks to the effective plan you put in place. But that doesn’t mean you can’t drive them to deeper and more different places.
Your audience may not be aware yet of what you can offer more. Study your moves carefully when you are changing approaches. Don’t alienate 100 current readers for a potential 10 future readers.
You can focus and improve yourself to get more readers, but don’t let your loyal audience be the price you pay.
#12 Success Needs Time :
Success takes time. Getting it right the first time only exists in the movies.
To imagine that the journey of an entrepreneur or a trader is a long calm river is a big mistake.
Successful people always give the impression that everything is working for them. Yet before reaching a certain level, failures are inevitable.
Failure in itself brings important lessons for better progress and those who live negatively the experience reduce their chances permanently.
It is impossible to know in advance how many failures will be necessary before reaching our goal. The only way to keep a chance is to never give up.
Abandonment is the prerogative of people who invest in projects without real convictions. These people lack the vision and the confidence that reminds you that the present situation never determines the future situation.
Our lives can change in a matter of months from simple decisions. Succeeding is a choice. Our success is never the result of chance.
People will always judge us without knowing the context. As you have understood there will always be those who speak … And those who prefer to act.
Never be confused by what other people think. Our quest for freedom will always disturb a majority and the goal is not to please everyone …
“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.”
– Charles F. Kettering
#13 – Make Money Blogging by Measuring Your KPIs :
“Numbers have an important story to tell. They rely on us to give them a clear and convincing voice” [Stephen Few]
“KPI” is one of the most searched words in the business world with 175,000 searches/month according to Google Trends. Thousands of sites give you all the answers you need. However, some answers are hard to come by, others are inconsistent, and some topics are somewhat hazy or not really covered.
There is no compromise: a Key Performance Indicator cannot exist without a key performance objective (KPO), or it is not a KPI.
In a nutshell, a KPO is a goal that comes from above. There are two situations:
For the management team, the “top” is the strategy, and therefore the KPO is a strategic objective (an SKPO), defined in the strategy, which must obviously exist, even if it is not very elaborate.
For any lower hierarchical level team, we define that its KPOs are the objectives coming from its hierarchy.
The KPI is obviously the metric that tracks progress towards the KPO.
Other indicators can be tracked to understand the context or to help analyze the behavior of a KPI, such as why it is changing. And they don’t have an associated PO.
These are usually external parameters that cannot really be controlled, so they are not performance indicators, but only simple indicators. For example, an ice-cream seller would obviously need to track the temperature of the weather to compare his sales over several periods of time.
Read Also: 6 Tips To Improve The ROI Of Your Website
#14 – Inspiration Beats Copying :
Copy: “Fraudulently reproduce another’s work, part of a work, etc., or be improperly inspired by it”
Be inspired: “Take someone as a role model, find ideas, examples in someone, in something”
How to get inspired?
#14a Call on your memory, not your eyes
Having your model in front of you can be helpful in sticking as close to the original as possible, but it certainly doesn’t help to let loose.
Prefer to work from memory rather than with a model, this will allow you to express your own interpretation of the work that inspired you rather than using identical elements.
#14b Be on permanent watch
An effective way not to copy is to know precisely what not to copy.
Systematically monitoring the latest graphic trends will not only allow you to find ideas for your creations but also diversify your sources of inspiration, which will avoid a particular style.
#14c Use your inspirations sparingly
Taking ideas here and there to create something new isn’t copying, it’s the very idea of inspiration (as long as they are reworked to your liking).
But be sure to use them discreetly and sparingly so that they don’t become plagiarism. Using an apple as a logo doesn’t make you an Apple copier, but doing it in the same graphic style could get you in trouble.
#14d Do not stay with your head in the handlebars.
Inspiring without copying is difficult, and even when it is, it can even happen that we produce images that already existed without our knowing it.
The difference between a good copier and a bad copier is that the good copy is for personal use and doesn’t release to the general public when it has a feeling of déjà vu.
#14e Study the competition
Before embarking on any graphic design, take a good look at what your competitors are doing to avoid repeating yourself.
If possible, take inspiration from what is working well, but be sure to find clear and distinct differentiators so that there is no confusion.
To use the previous thought diagram, taking a bird as a logo doesn’t make you a Twitter copier, but if you are another social network the question will inevitably arise.
#15 – Make Money Blogging With Transparency :
No matter if the need to be transparent is for marketing purposes or a true desire to become better, transparency is a largely growing topic for companies.
Your business or company is transparent when it shows honesty towards its clients, stakeholder, and employees as well since all the critical information of the organization is shared with them.
Transparency in business is principle successful businesses proudly adopt. It leads to perfect accessibility of information. If transparency can be effectively implemented in the company, it can also be deployed externally, to customers and partners.
Surveys showed a direct effect of transparency on marketing, for the image and the brand. After all, a company that adopts transparency, internally or externally, will automatically benefit from incredible advantages like a greater commitment from the business environment (clients, audience, employees, and partners).
#16 – Write Every Day, Read Every Day, No Exceptions :
5 techniques to write 2,000 words every day on your blog
#16a Use anti-distraction writing tools
Anti-distraction tools have important features that will help you to focus only on writing. For example, Mac Journal gives you an imitation of a simple terminal (black screen and green text).
Focus on writing first, you will format your article afterward when the core is ready for editing.
#16b Spontaneous writing
Spontaneous writing is still the subject of heated debates without being perfectly utilized.
The concept of free association writing requires writing down whatever comes to mind. You will see that this easily and quickly turns into gibberish. Sometimes, that’s what it takes for the greatest ideas to be birthed.
From 1000 of your words, 200 might have the core of a great idea that you can develop further. For example, the concept for this article came to me after the last 100 words of a free writing session.
#16c Write blindly
We tend to judge our own words and ideas when we read them aloud. Even if you make plenty of grammatical errors while writing, it doesn’t matter. You always have a way to come back to correct them.
By writing blind with the screen off, you give free rein to the flow of your words. You don’t have time to react to what you see on the screen and the natural tendency to erase words or doubt goes away.
#16d Create a Preview
When experienced writers find themselves really stuck, they just create a preview of their idea.
This article started with a simple idea. I wasn’t sure what I wanted to write exactly, but after letting the preview simmer for a little bit, the words started flowing freely. Do this regularly and you will get a constant flow of ideas for new topics.
#16e Plant the seeds of story ideas
Planting seeds can be done in the form of words, sentences, or paragraphs. You have to put up with incomplete ideas and false starts if you want to become a prolific copywriter.
Use a notebook to save all your ideas into it. Successfully planting ideas will only work if you give them the importance they deserve; or else, your ideas will quickly fade away and disappear as quickly as they came.
#17 – Give Editing The Attention It Deserves :
Writing is like painting a majestic panoramic view. The first draft of the content represents the structure of the painting, bit by bit you start adding the details that make the difference, and by the end, you have a fully completed art piece.
#18 – Use Power Words To Evoke The Right Emotions :
You are not as in control of your decisions as you think you are. Rest assured, it is the same for your customers. You can however use the situation to your advantage.
Even when it comes to spending our hard-earned money, our decisions are usually not based on logic as we would like to believe.
Before you begin, there are a few things you should know. Emotions are generally complex. When they are used as a tool of persuasion, they are even more so.
There are therefore some aspects to consider in order to increase the effectiveness of your approach:
#18a Have a well-defined process
Because emotions are complex, it’s more important than ever to have a clearly defined process that can guide you. You know the basics, you’ve seen some examples, but it’s not enough.
You must learn to personalize emotional persuasion techniques based on your audience.
#18b Make sure you have consistent emotion-evoking content & design
Emotional persuasion techniques can be implemented through content and design. Ideally, both should convey a cohesive message and evoke relevant emotions.
Emotional persuasion can be injected into content through emotional words and emotional storytelling.
Private or secret: which is an emotional word?
Fast or instant: which is an emotional word?
Happy or carefree: which is an emotional word?
If you answered secret, instant, and reckless, you guessed right.
#18c Don’t think small
Do not hesitate to carry out large-scale tests. For example, instead of taking an A / B test to see the impact of a few emotional words or a button’s color change, try out a completely new design.
Since all of the factors we have discussed the need to work together, the updated version of your website could be significantly different from the initial version. This is a good thing. Don’t be afraid to run big tests based on the data from your qualitative research.
#18d Establish an emotional baseline
How emotional are visitors in general when they visit your site? Try to educate yourself on this point during the research phase so that you can establish a benchmark.
For example, if you want your visitors to feel joy while visiting your store, the approach you take will largely depend on their initial emotional state. Do they feel sad? Angry? Anguished? Optimists? You may be able to get answers to this by conducting extensive qualitative research.
#19 – Make Money Blogging With Passion :
Writing can be difficult. That’s the hard truth.
Write about your passion, what makes you excited to open your laptop and start working, the subjects you love to explain and share with others. Your readers will notice, and they’ll love you for it.
#20 – Short Sentences Are Better :
Which one would you rather read?
It’s much easier to read short sentences than large ones.